Start your adoption story

IPA Effectiveness Awards Case Study 2016


This case study shows how adoption can be reframed as a means of helping adults and children achieve the family they deserve. Facebook, adoption agency partners and local media were used to recruit potential adopters. The First4Adoption Agency Finder tracked the number of people that were prompted by communications to contact their local adoption agency. By using the estimated saving to the public purse from children being adopted and therefore kept out of the care system, it is calculated that the activity generated a return of over £10 for every £1 invested. The initiative also created a new process that unified local agencies into a single voice and, most importantly, it brought children and families together.

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“This campaign’s legacy will be to encourage local agencies to be bolder in their efforts. They can now utilise tried and tested national resources that save them time and money to achieve life-changing results for children, young people and families.”

Katie Florence, Strategic Communications Manager
Department for Education

Winners 2016

Bronze Winner

Title

Start your adoption story

Brand

First4Adoption

Client

Department for Education

Agency

Kindred

Principal Authors

  • Jared Shurin - Kindred

Contributing Authors

  • Sharon Bange - Kindred
  • Katie Florence - Department of Education
  • Gemma Gordon-Johnson - First4Adoption
  • Paul Sutton - First4Adoption

Credited Companies

  • Kindred - Creative Agency
  • M4C - Media

First4Adoption had really impressive cost per results, on a tiny budget, and both their paper and the work handled a tough topic with pitch-perfect sensitivity. In their context it was a really bold move to get agencies to collaborate and brave to use social. Respect. Sarah Warby, Sainsbury's

Shortlist 2018

Bronze Winner

Title

Start your adoption story

Brand

First4Adoption

Client

Department for Education

Agency

Kindred

Principal Authors

  • Jared Shurin - Kindred

Contributing Authors

  • Sharon Bange - Kindred
  • Katie Florence - Department of Education
  • Gemma Gordon-Johnson - First4Adoption
  • Paul Sutton - First4Adoption

Credited Companies

  • Kindred - Creative Agency
  • M4C - Media

First4Adoption had really impressive cost per results, on a tiny budget, and both their paper and the work handled a tough topic with pitch-perfect sensitivity. In their context it was a really bold move to get agencies to collaborate and brave to use social. Respect. Sarah Warby, Sainsbury's

Start your adoption story

IPA Effectiveness Awards Case Study 2016


This case study shows how adoption can be reframed as a means of helping adults and children achieve the family they deserve. Facebook, adoption agency partners and local media were used to recruit potential adopters. The First4Adoption Agency Finder tracked the number of people that were prompted by communications to contact their local adoption agency. By using the estimated saving to the public purse from children being adopted and therefore kept out of the care system, it is calculated that the activity generated a return of over £10 for every £1 invested. The initiative also created a new process that unified local agencies into a single voice and, most importantly, it brought children and families together.

Click to purchase this case study >