Overtaking the Classics

IPA Effectiveness Awards Case Study 2020


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Carlton & United Breweries

Winners 2020

Title

Overtaking the Classics

Brand

Great Northern Brewing Company

Client

Carlton & United Breweries

Agency

Clemenger Melbourne BBDO

Principal Authors

  • Lilian Sor - Clemenger BBDO

Contributing Authors

  • Jonny Berger - Clemenger BBDO

Credited Companies

  • PhD - Media Agency
  • MKTG - Brand Experience

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